After schooling from Cambridge School, Noida and DPS, RK Puram, Delhi, Charu completed her Bachelor in Physiotherapy from University of Delhi and Post Graduation from Amity University. She got firsthand experience of running a system by working in a startup healthcare chain called Qi Spine Clinics, where she was expected to set up a healthcare clinic from scratch, which proved to be a big challenge as well as a big learning for her. While working there, she received multiple awards for her zeal, enthusiasm and proactivity. Armed with all this experience of handling administration, managing timelines, working in a team and then leading teams, she confidently started a new venture in the form of a Café in Delhi.
A whole new experience of running a different kind of business and the nuances related to it gave her a new set of learnings and accomplishments. After successfully being able to get the operations for the Café going, she decided to change course and started her own website, which would be a platform for handmade and natural products. The website www.wudbox.in which was started in 2017 is an online store for high quality handmade and natural products for a specific group of people whom she calls mindful consumers. The products on the website are meant for people whose purchases are based on value- of the effort behind the making of a product, the social impact of the product, the effect on environment through its making or use, the fulfilment of happiness for themselves when they purchase and the story behind the product.
Over the last two years, she has been working with a small team to deliver the right products and services through this website and have grown from a handful of products to thousands of products. With a clear vision of having omnichannel presence and host the best quality products and services for the mindful consumer, she is now in a phase of scaling up. Her team is growing to build better consumer experience, more streamlined processes and higher quality. Her dream is to reach out to as many people as possible through Wudbox and grow into a big brand, big business, a large and happy team and multiple satisfied consumers.