Chandra Shekhar Badve
Director at Lokus Design Pvt Ltd
Firm believer in finding the positive valance and reducing the entropy to deliver impactful design solutions, Shekhar is one of the founding directors of Lokusdesign, a leading Brand Strategy & Communication Design company. At Lokusdesign, he is responsible for driving the corporate strategy, marketing operations including organizational growth and lead Design Strategy advisory for its key clients. He strives to deliver impact to the design consultancy’s client partners to innovate, transform, and grow using design as a tool of competitive advantage.
Bringing more than a 17 years of rich experience in Strategic Brand Consulting, Design Innovation, and Design Research, he has provided design solutions to brands across a wide spectrum of industries. He has worked across a range of sectors with notable Strategic engagements including Johnson & Johnson, Mitsubishi Hard Metal India, ITC, Smirnoff, Mahindra Two Wheelers, Cadbury, Wipro Technologies, Boston Scientific, Nestle, Dabur, Raymond, Havells, Suzlon, Pidilite Industries, Honeywell, Shalimar Paints, Bajaj Electricals, Unilever, Marico, Cox & Kings, Sharp, Bombay Dyeing, BPCL, etc.
Apart from Lokusdesign, Shekhar is a Jury, prestigious India Design Mark, Government of India, member of CII’s National Committee on Design, CII’s Committee on Design Interventions in Smart City and member of Board of Studies, MIT Institute of Design. He was invited to be part of International workshop, Interdesign 2014 by International Council of Societies of Industrial Design (ICSID).
He has been invited to speak on a variety of topics such as business design, brand strategy and strategic innovation, design thinking, innovation management and communication design. Being passionate about grooming the next generation of design & communication professionals, he is a guest lecturer at premier design and management institutes across the country including NID, SP Jain, IIM Trichy, Symbiosis Institutes, Welingkar, MIT-ID, NIFT, amongst others.
He was awarded prestigious Rado Fellowship, Rado Watch Co., Switzerland and Opus Design Award. International Eye Wear Design competition, Patrick De’ Hass Committee’s special prize for Iris fashion eye wear for the blind.
For more than 17 years Shekhar has worked as a consultant and advisor to senior executives tasked with driving growth and Innovation. Understanding how Strategic Design drives business results has been his passion since graduating from the National Institute of Design.