Cassandra Collins

Cassandra Collins

Inclusive Design Innovation Lead, Microsoft

USA

She is passionate about building connections between design, human behavior and technology. With over 20 years experience in video game, entertainment and technology development, she believes that in order to build great design and technical solutions, we first need to understand and focus on people, their inspirations, human behaviours and interactions. Through empathy, cultural awareness, insights and inspirations, we can jointly create unique experiences.
As a Creative Director and Principal Technical Specialist, she has the pleasure of working on pre-release, cutting-edge technologies. She is responsible for driving and ensuring and empowering the Initiative leads, internal teams and customers through Microsoft’s Early Access Innovation Program (EAiP), leading with Inclusive and Human Centered Design methodologies, approaches and principles. Collaborating with and across teams, she leads, facilitates and builds design strategies, approaches, and IP around inclusion, leveraging empathy and motivation as a core driver to unlock new business experiences and drive digital innovation to end consumers; elevating richer customer conversations, impactful customer stories and increases win rates and sales/deal motions.