Director of personal brand hugs & Stories
Carole lives at the intersection of hugs (hug is an acronym for hearing, understanding, giving back value), words and storytelling. Otherwise known as The Personal Brand Storyteller, Carole is an idea catalyst and marketing strategist with 20+ years in marketing and event management.
She is a proficient storyteller who uses the power of words to capture her audience’s attention. She gently holds your hand as she encourages you to step outside the proverbial box and look at your life, your business or your situation from a completely different perspective. She may even challenge you to stand on your head and look at your world upside down.
Carole has a unique approach and just like a chef in the kitchen Carole combines the flavours of everyday life with the wisdom of experience (hers and others) adding a sprinkling of wit and creativity to create an inspirational dish that has been known to make even the complex and challenging seem user-friendly and inspire the listener to take action. She has fun at the heart of her engagement believing that if you are having fun, and enjoying the process there will be a deeper connection, a deeper understanding and lasting results. Her mission is simply to help her listeners to discover the value of their story so they show up on purpose and position themselves for increased impact, influence and income.
She is known for her laid back and relaxed speaking style that can challenge you, entertain you and inspire you all at the same time. Carole is an award-winning coach, holds a Masters degree in Marketing Communications and is the CEO at Words that Deliver, a personal branding agency. Carole is the perfect example of living life on purpose, consistently rising above the challenges life throws her way. On two separate occasions, a stroke has threatened to stop her in her tracks. Her response was simply to bounce back, push through the daily challenges and declare loudly to anyone who would listen “life is what you make it and I’m going to make mine count.” Carole may not have control over how her hand has been dealt but she is choosing how she plays the game and encouraging others to do the same.