How to Build a Customer-Centric Brand
Marketing is everything that a business says or does. Therefore, marketing is the responsibility of every department within an organization. With a customer-centric goal in mind, your marketing solutions will engage and excite your target customers, while conveying what you value as a brand.
During this interactive workshop Beco Lichtman will use a mix of business theory, data, real-world application and humor to illustrate why customer-centric brands are more successful. He’s learned the art of concise communication of concepts to engage enthusiasm and inspire action that will increase brand loyalty and profits.