CEO, Pointblank Advertising Pvt Ltd
Bindu Menon is the CEO of Pointblank Advertising Pvt Ltd, an independently held healthcare communications company. Pointblank is globally recognised and has won several awards in the field of healthcare communications including The Global Awards, Clio Healthcare and Rx Club Awards and also industry awards in India.
Today, Pointblank specialises in designing doctor engagement programs, learning solutions for sales reps, nurses, and paramedics and design of behaviour change programs for patients to help early detection and improve treatment adherence.
Bindu has a Post graduate degrees in Biochemistry and Marketing. She started her career as a management trainee in GSK.
She has co-authored a book titled “Brand Communication Handbook” that serves as a guide for all those starting their career in the field of Pharmaceutical brand management. IIGlobal, in partnership with NDTV Profit, had nominated her as a leading woman entrepreneur in Healthcare.
She has been Jury at Cannes Lion 2016, Clio Healthcare Awards ,the Spikes Asia Awards and Dubai Lynx Awards.
She has also co-founded Pepper Wellness, a social enterprise committed to the purpose of putting health in the hands of people using scalable digital technology.