Chief Storyteller at Wipro. TEDx Speaker. Former Journalist
Bianca plays at the intersection of storytelling, interactive content and marketing. A journalist and storyteller at heart, Bianca’s experience spans television, digital content and marketing communications.
Bianca is the first Chief Storyteller for global technology firm, Wipro. She works with marketing and communications teams, senior leadership and business SMEs to craft and tell the Wipro story so as to positively impact market perceptions and improve brand permissions across 35 countries. Bianca works with Wipro’s Executive Leadership on storytelling opportunities and thought leadership. She leads all ‘owned’ content efforts across the firm, business & corporate content, social media, digital campaigns, Wipro’s thought leadership platform “WOOL” and global content partnerships. She champions the shift to creative storytelling across owned digital platforms and customer touchpoints.
Previously, Bianca was Global Head of Content Marketing at HCL Technologies, where she led external content initiatives and digital campaigns across 31 countries. She ensured a consistent global experience of HCL’s message across platforms, and she and her teams drove $1.5 billion in qualified marketing leads for the firm in 2016-17 through digital content & thought leadership campaigns. She was also in charge of HCL’s corporate website & social media content strategy.
Bianca’s agency side experience allowed her a cross-industry exposure, where she advised key G2000 brands on integrated communications. Bianca led Weber Shandwick’s Branded Content Practice – Mediaco – in India for 2 years, and spearheaded the firm’s ‘content-first’ approach to communications. Bianca has helped global brands institutionalize content publishing as a core engine of their communications and marketing mix.
Prior to that, Bianca was a reporter, producer, editor and news anchor with some of India’s most credible news organizations like NDTV, CNBC-TV18 and Reuters. She was Anchor & Correspondent with NDTV Profit for seven years, where she presented daily prime-time news shows and led editorial for daytime programming. Bianca has interviewed corporate leaders and policymakers on events that have shaped economic and corporate realities around the world.
Bianca is passionate about storytelling, and gender & opportunity parity. She is a TedX speaker and a regular keynote speaker and contributor at industry events.