Founder, Bili Hu Coffees
A Retail Designer by profession with experience in designing in retail showrooms, brewpubs, exhibitions, events, installations, television set design and other narrative environments.
My journey started with the coffee board of India. I was working on a hypothetical retail design project back in 2011 with an aim to promote Indian grown coffees and figure out an entire retail strategy and an appropriate design solution to support the same. By the time of completion, I gained interest in coffee so much, I thought to take this retail model further and refine it to suit a practical life scenario. Over time, I gained keen interest in creating different blends, experimenting with roasts and developing interesting flavours.