Owner, Bit Palette
United States of America (USA)
Anubhav is the Principal at Bit Palette, a full-service branding, design and development studio that helps business owners and entrepreneurs successfully launch a new product or service.
He is a strategy and design professional with a track record for delivering products that delight users and exceed business goals. He spearheaded the redesign of PayPal’s fraud investigation interface that saves PayPal millions of dollars in potential fraud losses each year, helped redesign Autodesk’s Sustainable Design Center portal resulting in 10x increase in product trial downloads, and lead the design of Wells Fargo’s next-gen auto-loan and home mortgage online applications.