Pooja recently founded JoGoApp, a gamified one-stop health, fitness app to solve the problem of sedentary lifestyle ailing 80% of the urban population. JoGoApp uses an innovative mix of activity tracking, gamification, rewards, social features & access to health, fitness goods & services to get India to be more active. JoGoApp has been rated Top 5 Startups of 2016 & has won multiple accolades past few months. Pooja is passionate about doing things that impact lives. Prior to health, Pooja was working on Financial Inclusion & Digital Payments. As part of the early team at Eko she pioneered mobile money & digital payments in India, a decade back. She has cross-functional & multi-domain experience spanning 12 yrs & is a startup enthusiast. Pooja did her Masters in Economics from Delhi School of Economics & has recently been rated Top 5 Women Entrepreneurs in India.