Group CEO & Managing Director, DDB Mudra Group Chairman, Interbrand India
An Economics graduate from Loyola, Chennai, Madhukar studied Management at XLRI Jamshedpur. He has more than four decades of experience in Advertising and Marketing Services and has spent around twenty five years in erstwhile Mudra now the DDB Mudra Group, in two separate stints. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. In between his two stints at DDB Mudra Group, Madhukar led Bates India as its CEO and was instrumental in the acquisition and successful integration of Clarion. In 2011, Madhukar helped Omnicom in acquiring Mudra Group and in steering its integration into DDB Worldwide as the DDB Mudra Group. Since then he has been leading the group’s aggressive growth agenda – organically and through strategic partnerships/acquisitions. In 2013, Interbrand, the world’s leading brand consultancy also appointed Madhukar as Chairman, Interbrand India, responsible for mentoring and partnering the young Interbrand India team. He takes great pride in his journey over the decades in Marketing Services and Advertising. Apart from growing personally and professionally in Mudra, and now leading the DDB Mudra Group, he takes pride in the acquisition of his alma-mater Clarion, bringing Bates and ZenithMedia into the Country, facilitating the entry of Abbys in Goafest, opening the doors for Media Agencies into AAAI, chairing the highly successful AdAsia 2011 in Delhi, among other milestones. However, what gives him the greatest satisfaction is his role and involvement over the last decade in building MICA into India’s foremost Strategic Marketing & Communications Business School. Helping Plan India as a Board Member, to reach and impact the lives of 10 million children as a part of their Country Strategic Plan, is also very close to his heart. Madhukar lives in Mumbai with his wife and together they spend time in different parts of the world with their four kids who are pursuing diverse careers. He believes in exploring countries only by road, which has ensured he has clocked in thousands of kilometers behind the steering wheel, something that he loves apart from sport.