Driven by a strong business mindset since childhood, Anila, a national level gymnast, was raised in Karachi, the cosmopolitan fashion hub of the East. Her zest for knowledge led her to become a Pan American and AMI Montessori Educator, settled in Geneva for over 16 years with her family and three children..
Having strong roots in the east, she is well aware of the challenges that a girl comes across in her life in traditional societies. Armed with her sensitivity, Anila is now committed to using her western education and free thought to help empower women around her.
In partnership with her sister, she has created her fashion brand SHENANNZ which is in the process of showcasing her east-west fusion couture collection internationally with a deeper message of women’s emancipation and empowerment. On the wings of a dream powered by her belief in equality between men and women, she is attempting to contribute in her own small way to help foster women’s creativity and create sustainable livelihood for families.
Alongside her teaching role, Anila’s formative years were spent pursuing fashion styling consultancy in Switzerland. Her presence in the world of fashion and glamour in Europe led to SHENANNZ becoming an international brand.
Anila currently oversees the showcasing of SHENANNZ’s couture collection in Europe across fashion events and platforms such as Montreux Moda Switzerland, London Fashion week, House of iKons and Swiss Fashion week Manor, Vevey and Globus Geneva and Pakistan Fashion week.
Anila is committed to emancipation and empowerment of impoverished women, by fostering their creativity to create sustainable livelihoods for themselves and their families. Her dream is to spread the message of gender equality through entrepreneurship and education, across the world.