Aindrila Mitra

Aindrila Mitra comes with over 16 years of experience in the field of journalism, with her focus of expertise being fashion, luxury, lifestyle, entertainment, and travel. She has handled diverse portfolios in her career tenure, both in print and digital. She has spearheaded the Indian license of the globally successful, Ziff-Davis owned, AskMen.com portal. Prior to this, for 11 years, she was a senior editor and leading light at Bennett & Coleman’s Times of India Group where she was responsible for luxury and lifestyle products, including being the founding editor of Femina Wedding Times, and launching iDiva.
In her current tenure, Mitra spearheads Burda Media India’s flagship title: Travel + Leisure India & SA, and Discover India. She has been responsible for turning around the T+L brand in India over the last 18 months wherein the title has grown by over 300% in terms of its digital reach, and has also been instrumental in increasing readership of its print edition through strategic partnerships.