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Aanchal Arora

Aanchal Arora

CEO, 1702 Digital

India

Aanchal runs 1702 Digital—one of the fastest growing marketing and business consultancies in India. She’s recognized as one of the youngest, sharpest, and most diversified domain experienced women in the country. Aanchal majored in English Literature and is a gold medalist from Delhi University. She dabbled with journalism, went onto to read Law, and then worked in investment banking. She then moved to Marketing and Performance Analytics and has been helping businesses and startups pivot across verticals. She works across niches like Edutech, FMCG, BFSI, Fintech, Law, Literary Publishing and E-commerce. She is a public speaker, brand planner, and human capital catalyst. She regularly contributes to platforms like Huffington Post, Your Story and India Today. She aspires to remove the farce from digital marketing industry, revive businesses, and show how holistic marketing consultancy can add to business growth.