Martin Soubelet

I am a Partner at EY and LATAM North head of the Technology Consulting business, helping EY’s clients achieve their technology enabled business transformation objectives. I’m responsible for driving the business strategy and practice offerings, and support a range of clients with complex technology, regulatory and operations transformation programmes.
I have deep industry experience and client relationships in Consumer Products and Retail. My current remit is regional and cross-sector, with a focus on advising clients on how to drive value and deliver ROI through technology enabled transformation. In my 5 years at EY, I have served as Consulting Managing Partner and as a Leader for Technology Services in Colombia.
I’m a firm believer in the importance of partnerships and strategic alliances to drive cross-sector collaboration and help companies adapt to technological change and disruption. In LATAM North Region I have the responsibility for technological alliances focusing on selecting and activating EY’s strategic alliance partners.