Managing Director, SAP Egypt
Hoda is a highly experienced, creative and self-motivated executive; with nearly 25 years of experience in delivering innovation and driving business value for customers in their respective industries. She worked for leading multinational software companies in regional and global capacities, where she lived and worked in three different continents (Europe, Asia and Africa), which gave her a well-rounded experience in dealing with different cultures, challenges and business models.
Hoda joined SAP in 2013 in the UAE where she held various positions, last of which was the COO for UAE & Oman, before being appointed as Managing Director for SAP Egypt in Feb 2018. In her current capacity, Hoda is responsible for SAP’s in country presence and growth strategy including driving sales, marketing and operations. This in addition to her role in leading global education and training platforms to expand Egypt’s digital ecosystem and workforce. Forbes acknowledged her leadership by recognizing her as one of the Middle East Most Influential Women for 2018. She was also recognized as one of the Top50 Women in Egypt in early 2019 & was selected again by Forbes as one of the Power Businesswomen in the Middle East in 2020. Hoda was nominated by SAP Middle East South cluster employees and awarded the “Diversity & Inclusion Champion” for her leadership and significant impact in that area in 2019 & was also selected to be on the Women to Watch Program at SAP in early 2020 (a newly established global program focused on small group of top talented women within SAP). She has been also selected by the American Chamber of Commerce to co-chair its Digital Transformation committee for the term starting October 2019.
Hoda is one of the Middle East’s leading technology innovators and pioneers – supporting public and private sector customers to advance their digital transformation agendas, drive new business models, and transform citizen and customer experiences. Since her appointment as Managing Director of SAP Egypt, she made strong progress on Egypt’s investment plan, expanding the breadth and depth of the SAP Channel Partner Program, and is continuing to enhance the partnerships with the academic sector to support young talent development and job creation.
Being the first ever female to be appointed by SAP as a Managing Director in the whole of Middle East & North Africa region in addition to being the first ever female to be appointed to lead a Multinational Software companies in Egypt, Hoda capitalized on her international experience and succeeded to overachieve all her KPIs.
Hoda holds a B.Sc. with Distinction & Honors in Engineering from Alexandria University in addition to Master’s in Business Administration (MBA) with Distinction from Maastricht School of Management.