Lauren Fitzgerald

As a partner for The Mom Complex, Lauren has worked with global brands like Johnson & Johnson, Playskool, Chobai and, Walmart, helping them better connect with their mom customers and mom employees. Working alongside Fortune 500 companies around the world, Lauren’s creativity, resourcefulness and ability to move mountains has led to numerous groundbreaking new products and services that are making the lives of moms
easier.

Lauren and her team have developed cutting-edge research techniques to get moms to open up about their lives. Methodologies include proprietary Opinion Parties (an effective alternative to standard focus groups), smartphone apps to capture moms’ feelings in the moment, and Maverick Mom innovation sessions that put senior executives in the same room as moms to help develop new products and services.

Lauren’s professional success demonstrates the power behind empathy. She has a foundational understanding for the mothers with whom she collaborates and strives to champion. Whether she is rebranding a children’s hospital or helping the food industry address the pains of dinnertime, she has a clear vision: Make mothering easier for all women.