What’s your point? Mastering The Art of Memorable Messages
Every day brings opportunities to deliver a message and make a point. Are these opportunities seized or missed? Are your teams lost for words? Unsure how to begin? Data-Dumping? What do you really want to say? What do you want your words to do?
You need to craft messages that are memorable and put together content effectively: starting from the audience’s point of view, setting goals, prioritizing content and structuring it into a clear, compelling and concise messages.
This interactive session will introduce a 5-step process, a new way to develop messages and content, for any audience, on any topic, on any channel. The Make a Point messaging approach is a way for you to become audience-centric and result-oriented, to seize any communication opportunity and get results.