Smruti Sweta Samantray
Climate Leader, Writer, Feature Editor, & Freelance Brand Consultant
Smruti has been working in the genre of Corporate Communication for >8 years now (specialization:Green PR). Hailing from a background of English Literature-Mass Communication, MBA and PR, she has been imparting training sessions to the college students (including engineering, management/ IIM students) on various related topics. She has worked in New Delhi (which she describes as her Karmabhumi), Bhubaneswar (her native place) and now, settled in Guwahati. She has had an opportunity to work on some stories with an array of international and national media, including CNN-IBN, NDTV, Door Darshan, Al Jazeera English, Finland Times, etc. She is also a Climate leader (India), trained by Al Gore, former Vice President of US and a Nobel
Laureate, who is also the founder of The Climate Reality Project. She has been actively volunteering for various social & environmental causes, in association with different organizations, NGOs, clubs, individuals, etc. and has also been a part of several workshops on Energy Access, Biodiversity Analysis, Renewables, SDGs, and more. As a part of her volunteering activity, she has also mentored several school children, college students, and office goers on the allied issues. She was also one of the participating writers among many from all over the globe for “Become a Negotiator Tracker at COP 22” Campaign (2016) -Makkarech. Among all her activities, she was also a part of the Climate Walk in New Delhi to showcase solidarity for COP 21. It was organized by Raahgiri (Action Aid) and The Climate Reality Project –India. Now, she is volunteering for Walk for Water, a Hyderabad based NGO, as the State Campaign Head for Assam, to
promote various ways of conserving water and reduction of water wastage. Having the knack of branding, marketing communication strategies, in her DNA, she keeps herself upgraded and abreast with the happenings around the world, specifically related to the startup ecosystem, media, and news related to brands. Hence, she also works as a freelance Communication
& Brand Consultant for some startups. Currently, she is working with a Northeastern newspaper (an English Daily) as a Feature Editor for its weekly supplement that focuses on empowering women, strengthening their passion to do something and carve their marks. Through this, she tries to showcase a lot of stories of the women from diverse
backgrounds, who have been able to achieve their goals, on their own. The story is presented in a format that people, especially, women, can relate to it, and get inspired to tap on their potential, ultimately creating a gateway to their own authentic sense of satisfaction and freedom. This segment also addresses a lot of female-based issues through the feature and debating stories, like putting a full stop to violence against women, saying no to female feticide or infanticide, and more. She is planning to launch an e-newsletter soon, as a part of her Social Responsibility activities, which will dart on the issues specific to sustainability, primarily. Fingers crossed!