Rina Neoh

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Rina Neoh

Managing Partner,SIMFx

Singapore

Rina Neoh has more than 20 years of experience in both the corporate and entrepreneurial world. Her first real work experience started out at the age of 14 when she served as a shampoo girl in her mother’s salon, a job that allowed her to learn the rudiments of small business development and the importance of understanding the human side of business. With a solid foundation in B.Sc. (Hons) Computer Science and a keen business sense acquired through an overseas MBA (International Business), Rina has delivered multi-million dollar returns from small business enterprises, which she has incubated, coached, invested in or promoted. She has developed her own expertise in solutions selling, complex tender bids and managing A-list accounts in her early careers, including winning prestigious accounts from the government and private sectors. Rina is also instrumental in two IPOs in Australian Stock Exchange and have executed complex cross border mergers and acquisitions. Rina has a long track record and proven expertise in strategic marketing, product branding, information systems, business development, venture capital financing, investor relations and high-level business negotiations — skills which she brought to every business she acquired or advised during her long career. A seasoned executive with an operations and systems perspective, Rina is well known for setting up and developing companies across Asia Pacific, including brick-and-mortar and technology-enabled enterprises. She has a knack for incubating new businesses, finding new markets, creating unique value propositions and creating sustainable revenue streams. Rina co-founded Mercatus Capital Pte Ltd, a homegrown incubator based in Singapore and a venture accelerator since 2006. Through its angel networks, Mercatus Group provided seed capital to promising new small ventures, with more than 60 startups seeded and incubated in Singapore, Malaysia, Australia, India, China and Hong Kong. Rina holds strategic management roles, directorships and equities in Mercatus Capital, Synapse Global, Unlimited Brands, MindChamps International PreSchool Philippines. In addition to managing various companies as director or investor, Rina find time to serve as business coach and adviser to several business advisory boards, NGOs & Universities. Rina spends most of her free time advocating “greenfield” businesses, promoting social entrepreneurship, women empowerment and volunteerism work. She is an avid photographer, a curious traveller, and a passionate mountain trekker and wellness practitioner. Rina currently focus on M&A and private mandates in Asia besides continuing her passion, investing in startups.