Revathi Roy

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Revathi Roy

CEO , Hey Deedee & Zaffiro learning

India

Never ever imagined that my passion for driving would eventually become a bread winner career for me and many others especially women. And also that it would get created because I am a teetolaller. A challenge with my friends helped set up the 1st ever womens taxi service. Only to be followed by the giants of the industry in the years to come.
47 years of Hands on exposure spanning industries ( Print Media, Manufacturing, Womens empowerment projects, Education, Non Profit and Government bodies), and being on Mentoring Boards of various Institutes as part of their e-cell.only helped to build 2 companies 1st as Founder FORSHE CABS and 2nd Co founder VIIRA CABS. I created a motor training school like none other which was all about training women to become Taxi drivers. We learnt the entire gamut of Mobilizing, Sourcing Training, Mentoring of women to ensure that skilling for employability is achieved over various professions, mainstay being Driving and training women to become commercial Taxi drivers.
In the process of building these companies and various interactions with policy makers and regulatory bodies, built several contacts which would help change a few laws and create new ones. Women taxi Drivers permits in the Government of Maharashtra being one of them. quite recently the offline arrangement for the women who wanted to become drivers. Efforts are on right now to bring down the time period of 12 month to acquire a Transport license and make it skill based and not time based.
Consulting several start-ups and small businesses in the areas of Business Strategy, Sales Strategy, Branding & Marketing Strategy and Product Development.
Very passionate about Women’s Empowerment. Sharing experiences and speaking to students and visiting colleges is one of the things i am proud of doing along with being the Founder- FORSHE CABS- First taxi service for women by women and co founder of VIIRA CABS.
Want to see a new landscape with women driven cabs across India