Why passion and commitment to excellence are crucial to get from Good to Great
Taking a business from Good to Great is not all about the size of the business, but the commitment to excellence. Jim Collins wrote the book “Good to Great” which has been part of university business and management programs for years. Aquila was founded in 1982, and it was in 2006 when we decided to put the book’s research and teachings to the test… definitely one of the turning points for our business, and one that set us apart in the industry. We found our passion, we found what we could be the best in the world at, and then found a way to profit doing exactly that. Everyone could benefit from these concepts personally, but especially as small and medium-sized businesses.