Gemma Cernuda-Canelles

Ellas Deciden Socia Fundadora
With a Master in Communication Management from Barcelona University (UB) and an executive course in Managing Marketing from Columbia Business School in NYC. I’m also holding an Executive course from UCLA on Women on Boards #W50. Gemma has managed the communication of leading brands such as “Congelados La Sirena “. She has been named the first female member of several Spanish Business Associations such as the Employers Association Cecot, a former Vice-President of the EWMD Spain (European Women Management Directors) and she is a Lecturer on the Masters Course in Strategic Planning at UAB (Barcelona Autonomous University). She has also been selected twice as one of The TOP 100 women leaders in Spain. Gemma is the first consultant of Marketing to women in Spain. Her company Ellas Deciden , was founded in 2001, is the first Feminine Communication Agency in Spain. The goal of Ellas Deciden is to “Think your brand in Feminine” -SheThinking- and help brands to become more profitable recognizing the tastes, interests and priorities of women who represent 80% of the purchasing power of the market. She does Strategic Planning. Gemma is an international lecturer, columnist, branding and opinion maker in forums and the media. She is the author of the first blog on female branding in Spanish. Her latest book “Ellas Deciden ” (Women Decide) is her 7th book and is about Management and the purchasing power of us, Women. Relevant paper 2014: How to connect with the most powerful public, in the Harvard – Deusto Magazine: PAPER .
Relevant interview Wharton University: INTERWIEW Relevant Research 2017; the 1st White Paper on Women&Banking; SheBanking; WHITE PAPER Gemma Inspired and organized the 1st Forum BCN Dona i Esport celebrated every year in Barcelona, Spain. It is Already in its 3rd edition. I also participated at TEDxBarcelona Women–June 2015- Sharing her TALK about The #PinkTax: TED
I also run marathons and this gives me the strength, determination and will to achieve my projects and change the status quo. The extra mile is what makes our greatness.