Dr. Eldrette Shereni

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eldrette-shereni

Dr. Eldrette Shereni

Executive Marketing Director, NetOne Cellular Pvt Ltd

Zimbabwe

An Astute Chartered Marketer and turnaround specialist with global level Leadership experience with proven abilities in setting up marketing teams from inception and converting them into high impact functional departments, while focusing on developing a watertight marketing operations model that delivers sustainable ROI. A corporate chieftain with an in-depth understanding of the evolving digital ecosystem and a strong advocate of leveraging data and consumer insights to define corporate strategy while maintaining focus on customer satisfaction, ROI, quality delivery and cost management. Extensive experience in managing all channels of marketing and strategic leadership spanning over 18 years and attained both locally and abroad. A proactive planner with cross-functional expertise in Strategic planning, Business Analysis, Research, Consumer Insights, Stakeholder relations, Customer Experience Marketing, International Business Leadership and Digital Marketing. Proficient in leading large teams and working in cohesion with cross functional groups globally. A thought leader with an innovative drive aimed at addressing businesses challenges, with an ingrained passion for youth and women empowerment and social inclusion that can transform global economies. Enjoys building and scaling high impact strategies by combining a strong marketing & analytical foundation and entrepreneurial approach to getting things done. Has worked across various industry sectors – i.e. Hospitality, ICT, Insurance, Banking & Financial services. She is a Chartered Marketer and holder of a Grad. Diploma in Business Economics and Commerce, Post Grad Dip. Marketing Management with Chartered Institute of Marketing UK, MBA in Business Leadership- University of Canterbury, MBL – In Executive Leadership and DBA in International Business Leadership with Sheffield State University. A strong believer in philanthropy, coaching and mentorship, and solid family values and is happily married and mother of 2 wonderful children. Not only is she a Board Member for Marketers Association Zimbabwe, She is a Fellow in Marketing and holds several leadership portfolios in various organizations such as Lions Club International, Network for African Business Women (NABW). She is currently the Head- Group Marketing & Corporate Affairs for CBZ Holdings.