Devika Wood

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Devika Wood

CCO & Co-founder, Vida

UK

Devika Wood Co Founder at Vida Vida is an in-home care agency that uses tech to provide a more holistic and personable care experience.We spoke to Co-Founder and Chief Care Officer, Devika Wood about how her company is transforming the care industry and the challenges of starting a new business. At the age of 10, I began caring for my grandmother, Sita. Sita lived with advanced dementia and epilepsy and over 12 years, received over 150 different carers, sent to our home by social services. Having experienced poor care first hand, I made it my personal mission to improve the care industry by adopting a clinical approach to care and empowering our carers and clients with technology. Our biggest achievement is the impact we are making in the care industry. In one year we have become a market leader and truly improved the overall quality of people in the care industry. As a company, we now attract nurses and students into the profession. Furthermore, our high standard of care has meant that our clients are able to stay in the comfort of their own home. We are now working with 6 major local authorities, proving that our care model is sustainable in the UK healthcare market.