Bianca Ghose

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Bianca Ghose - Annual - WEF - 2018 - New Delhi - India

Bianca Ghose

Chief Storyteller at Wipro. TEDx Speaker. Former Journalist

India

Bianca plays at the intersection of storytelling, interactive content and communications. A journalist and storyteller at heart, Bianca has 13+ years of experience across television, digital content and marketing communications.
Bianca is the first Chief Storyteller for global technology firm, Wipro. She works at the intersection of marketing, business, leadership and influencer communications to craft and tell the Wipro story to positively impact market perceptions and improve brand permissions. Bianca works with Wipro’s executive leadership on storytelling opportunities and thought leadership. She leads all ‘owned’ content efforts across the firm, including business & corporate content, social media and digital campaigns, Wipro’s thought leadership platform “WOOL” and global content partnerships. She champions the shift to creative & visual storytelling across owned digital platforms & customer touchpoints. Previously, Bianca was Global Head of Content Marketing at HCL Technologies, where she oversaw all external content initiatives, including all social & digital content. Her task was to ensure a consistent global experience of the message, across platforms. Bianca has helped conceptualize and launch content marketing and thought leadership programs across business lines to help increase audience interactions with HCL’s digital content and thereby improve the marketing funnel impact. Bianca has established governance processes to institutionalize seamless creative content ideation, creation & integration across the organization. Bianca’s agency side experience has allowed her to work on integrated communications strategies for key G2000 brands. She was Managing Editor – India for Weber Shandwick’s branded content practice, and spearheaded the ‘content-first’ approach to communications for the firm. Bianca has helped companies institutionalize content publishing as a core engine of their communications and marketing mix. Prior to that, Bianca was an Anchor & Correspondent with NDTV Profit – one of India’s oldest business news channels. She has presented daily prime-time news shows for more than seven years, and interviewed leading corporate leaders & policymakers on events that have given shape to economic and corporate realities in India and abroad. Bianca has been a reporter, producer & news anchor for 10 years, with some of India’s most credible news organisations like NDTV, CNBC-TV18 and Reuters.Bianca is passionate about storytelling, gender equality and inclusion, & the environment. She is a TedX speaker, a regular contributor to industry events and conversations and teaches at Media schools in India.