Aparna Premchand

Aparna strongly believes in learning theory with the objective of putting it into practice. A voracious classics reader and consistent academic rank holder, Aparna is a dual gold medallist with two University 1st ranks in Business Management from P.S.G.R Krishnammal College, Coimbatore and M.B.A, Marketing, from Amrita School of Business, Coimbatore.
Beginning a corporate career with HDFC Bank, she moved on to the erstwhile ING Vysya Bank as a foreign exchange dealer. At ING, she was identified as a young leader and enrolled into the bank’s elite Corporate Leadership program. She has wide experience working in business strategy, process design and implementation roles across Treasury, Operations Control and Retail Banking. When she was picked up to create and lead the Customer Experience function at ING Vysya Bank, she discovered her love for CX as a corporate function. In her last stint at ING, she was part of a core team working on merging the operations of erstwhile ING Vysya Bank and Kotak Mahindra Bank.
With a hardcore banking experience of 11 years, she has now moved on to consulting and is currently part of the Digital Customer Practice with KPMG India. She focusses on managing Customer Experience transformation projects for clients across industry, with specific focus on Financial Services. She is KPMG Nunwood Certified CX Professional and enjoys writing posts on Digital Customer Experience in India.
A trained Carnatic music singer and amateur poet, she strongly believes in the power of “inner self” as being the source of happiness and peace. She is now deeply interested in the study of Vedanta, Upanishads and other ancient scriptures and is beginning a study with an intention of looking for lessons from our scriptures to help us lead better modern lives.