Joanna Kane Potaka
Director, Strategic Marketing and Communication
ICRISAT – International Crops Research Institute for the Semi-Arid Tropics Joanna began her career as an agricultural economist with the Australian Bureau of Agricultural and Resource Economics (BAE at the time) and later moved into market research in the agribusiness area of the Queensland Department of Primary Industries. Since then she has worked in a wide variety of other marketing-related areas including strategic marketing, communications, fundraising, knowledge management, and uptake of scientific research. She has worked for government, private industry (manufacturing and consulting) and with nonprofit organizations (including four CGIAR agricultural research centers). As part of this she has lived and worked in India, Sri Lanka, Italy, Malaysia, the Philippines and Australia and has 25 years professional experience. She has a Bachelor of Economics, Graduate Diploma of Management, Professional Post Graduate Diploma of Marketing and a Master of Science (Global Marketing). She is a certified practicing marketer in Australia, an Associate of the Chartered Institute of Marketing in the UK and a fellow of the Australian Marketing Institute.