Founder Director & Practice Head at Elephant Design Pvt Ltd
A 1989 graduate of National Institute of Design, along with 2 co-founders, I lead Elephant, India's largest independent integrated design consultancy with offices in India & Singapore. Elephant was ranked as No 1 Design Agency by The Economic Times Brand Equity reckoner in 2014. Award winning work includes global brands such as Daimler, Unilever, P&G, Gillette and Indian ones such as Britannia, Piramal, Nirlep, Titan, Godrej and Paper Boat drinks. Awards include Designomics, AsiaStar Packaging Excellence & Global ReBrand. I was invited by Rockefeller Foundation to participate in Global Social Impact summit at Italy & by Danish Design Foundation for the Global Co-creation Summit at Copenhagen. I have lectured at the icograda Design week in Vancouver & Istanbul, Business of Design Week at Hong Kong. I have been a jury member for Cannes Lions, Global ReBrand 100 awards, PrintWeek Awards, Spike Asia Awards & Design for Asia Awards. I was one of the select few designers to be included in the Mumbai Melbourne Design Map project supported by the Victorian Government. My recent speaking engagements include Urban Acupuncture Conference at Bandung, Indonesia, Design for a Billion conference at IIT Gandhinagar, a Keynote at Design Congress in Puebla, Mexico & International Design Congress at Gwangju, Korea in 2015. Core Committee Member: The Design Alliance Asia. Founding Member & General Secretary (Pune Chapter): Association of Designers of India. Specialties: I have been advising a Media Conglomerate to create user-centric approach across several publications, been on the ColourNext colour forecast panel for Asian Paints since 2003. I have also been a brand ambassador for HP. My Individual publishing includes design research case studies and articles in books & national dailies. As part of tDA Asia, I was "editor" of award winning cross-cultural project "Colours of Asia" that culminated into a book published with the support of Hong Kong SAR Government.